Observations and Music Merchandise


DeathtoStock_NotStock10Photo Credit: Death to Stock Photos

I had the privilege of working the merchandise booth recently for a friend, and I observed some aspects that made me a think a little deeper about the realm of sales and the point of purchase. I wanted to share what I was able to procure from this experience:

  1. Presentation is important. People are drawn to things that look good. That’s just a pretty obvious point to most things in life in general. Attractive people, attractive homes, attractive clothing- you name it. So make it pleasing to the eye. Even small touches like how it’s arranged or the orderliness could go a long way.  So give some thought to placement and the “how” behind it all.
  2. Sales can be low, so make it easy for people to purchase. People seem to be purchasing more online these days, so music merchandise tables are no different. With comments like “oh yeah, I can just buy this online,” there’s a definite sign that the times of purchasing have changed. With the ability to purchase later online, there’s no sense of urgency. I mean, I can worry about this later so no need to whip out cash or card now, right? Another thing to consider is making your price points visible. People who might be willing to give 5 or 25 should all be made to feel welcome. Create a legible sign. Let your sign show that this is the 5 dollar price point, this is the 10, this is the 20 and on to the package deal at 25-30. Oftentimes, people already have their spending limit in their mind. If you had something at their particular price level, they could purchase on the spot. Whether it’s an online store or a brick and mortar, make pricing easy to read and available. There’s nothing more unsettling than not knowing price and having to ask. No one likes to think- If I have to ask, then I must not be able to afford it. That’s isolating and arrogant on the part of the seller. Be proud of your product and be confident enough to know that it’s worth every penny.  
  3. Interaction is imperative. Be friendly and engage with all people who may come your way. Ask people how they are doing and engage them. People may want to chat for a bit. If so, they may linger and purchase something. It is important that you have someone work your merchandise table while you play. If people decide to purchase any merchandise during your set and your table is vacant, they may move on and not come back later in the evening. If your music is strictly online, then make yourself accessible somehow. People sometimes need help, so be around when they need it.  

So, consider the details, because they are important. Don’t minimize the preparation and attention you give to your merchandise and your merchandise table. If you actually take care about the tiny things, the larger things in your career and life may just take of themselves.

Be faithful in the small things 🙂

~lme

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Touring in Tulsa


 

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I recently returned from such an incredible first tour in the Tulsa, Oklahoma area.  I wanted to detail a little about our travels for that weekend of shows.  I would love to give a shout-out to the absolute greatest Airbnb hosts out in Tulsa.  If you’re ever in Tulsa, check out staying with Heather and her sweet family.  They were so supportive and kind to us.  Check out their listing here.

Our first day we set out West and drove through the Arkansas country.  Nikia Burns, my talented violinist, my best friend and jack-of-all-trades, Kayla Bogs made a fabulous team.   We arrived in town on a Thursday evening and got to catch the tail end of Jared Tyler’s show.  He recently played on the John Moreland album, so that’s pretty cool!  He also co-owns a violin shop in town called

Bright and early on Friday morning, we had the pleasure of playing Lakes Country 102.1 with Lou, Blake and Faith.  They were so welcoming, and we enjoyed playing live.  To hear the entire broadcast, visit this link.  It was fun to play on live radio for the first time- you really have to be able to think on your feet.  Hopefully they enjoyed the Paradise donuts we picked up on the way for them 🙂

We spent Friday in Tahlequah visiting the Cherokee Prison Museum, a local coffee shop and a music studio.  We invited people around town to our show for Saturday night at the Branch.  It was a great experience to actually meet people in the area and feel like we got a little taste of the local culture.  We especially loved the fabulous silver and turquoise rings we drooled over at the Cherokee gift shop later that day.  We headed back to Tulsa that evening to get ready for our gig at the Campbell Hotel in downtown Tulsa.  This is such a neat hotel, and they have recently renovated it and invite people from the community on a certain Saturday of the month.  A new friend, Scott Ayecock, from Folk Salad Radio, came out to hear us play live.  It was great meeting him and his wife and chatting about music.

Saturday was a great field trip day.  We had brunch at Dilly Diner downtown Tulsa which was so yum!  After that, we headed to the Woodie Guthrie Center which I highly recommend to anyone visiting Tulsa.  It was a great place for some pre-gig inspiration as we walked through the exhibit, read inspiring quotes and learned a little about the man behind the music.  After this, we headed to our sweet friends house, the Jarrett’s, to get ready for our gig that evening in Tahlequah.

On Saturday evening, despite the rain, we had the pleasure of playing at the Branch in Tahlequah.  It was a nice restaurant and some old friends as well as new-found friends from Tahlequah came out to hear us play.  It was so great to have the support from them.

The people were the nicest souls ever and Tulsa was so receptive to music and opened their hearts to us.  They were super generous and hospitable, and I feel so blessed to have spent my first tour dates in Oklahoma.  Thanks Oklahoma for all you did to make us feel welcome!

~lme

The start of some 30A Songwriters Fest reviews


View More: http://jackieo.pass.us/annalise

Hello all,

I’ve been asked to play the well-known 30A Songwriters Festival in Florida in January 2016. It’s so exciting!  So with 8-9 weeks before the festival begins, I’d like to do a review each week on some fellow 30A Songwriters that will be playing at the Festival this year!  Today’s review is Annalise Emerick, a talented songwriter who has made a name and niche for herself in the music scene.  With a voice as soft and sweet as honey and songwriting that calms the soul, Annalise Emerick has found her sound.  She has taken care to document the world around her, allowing outsiders some insight into the mind of a whimsical wanderer.

From her bio on her site, the inspiration for her music is evident. “Eternally a free spirit with an insatiable wanderlust, Emerick comes by it honestly. ‘We moved around a lot when I was a kid, so I feel like my life on the road was kind of inevitable,’ she laughs. ‘I’m always exploring the notion of home musically, emotionally, and geographically.’ The singer claims a scattering of cities as her muse, growing up in the rich musical heritage of both Seattle and Austin before eventually making her way to Nashville to attend Belmont University. In Music City she honed her craft, but it was several charmed summers as a camp counselor in Maine and New Hampshire that inspired her relocate to Boston and start her musical career…..Now, three years after the release of her first EP, fresh off of a first place win in the New England Songwriter’s Competition and a relocation back to Nashville, Emerick returns with Field Notes, a folk-inspired, markedly more mature turn for the singer that demonstrates just how much her endless days on the road and years of hard work have fostered her growth as an artist and performer.

Annalise and I share a bio fact that we have both lived in Austin.  We’ve never met, but I bet we would get along in the music world.  I’m flattered to get to play in the same songwriter lineup as Annalise.  I wish her the best as she performs and perhaps I’ll run into her around the 30A stretch.  Enjoy all of her music here!

I’ll leave you with some lyrics from her song, Born this Way, a country-esque tune with ragtime vibes in it:

Nothing comes easy

To a travelin girl

And I’ll fight my way

Through a desert storm

But that’s how I like it

And that’s how it will stay

Because I was born

This way

 

Happy listening friends 🙂

~leah marie

 

The Release of my EP, Pursuit!


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Album artwork by Casey McBride at TriangleCreativeGroup.com

I present you with my musical baby…. My EP titled Pursuit.  The title came from my feeling that all of us are in pursuit of something whether it be the pursuit of nature, of love, of our dreams and/or spiritual endeavors.  We are all ultimately moving toward something.

Working carefully for six months to create, write and finalize this project makes me feel really thankful to have completed such a task.  I can’t even say it was only a six month project since so much has gone into the creation of this all the way back to my first piano lesson at age 6.  Creativity is a process.  Everything we do builds on the past and the decisions we have made along the way.

My EP Pursuit has recently been released, and I feel like I have learned so much throughout that process.  Putting time, effort and emotion into something really taught me how to give even when it gets difficult.  Throughout it all, I had the most awesome producer, Michael Estok at Vibe Dial Studios.  He knew when to push me and he knew when to let me creatively go alone ahead.  He also knew when I was hangry and needed to take a break for some sustenance ha.

All of that aside, I am so blessed to present you with my debut EP.  Anyone and everyone is welcome to give it a listen at both of the links below.  Feel free to share as well!

www.leahedwards.bandcamp.com

www.soundcloud.com/leahandtheblacklandballad

I am starting to book shows and small tour dates in 2014.  If you know of anyone who might want to host a house show or just have any insight into a great venue in a particular area, feel free to send me an email with information.  Or even just email and say hey, hi and howdy!

leahemusic@gmail.com

I feel so blessed to have encouragement from readers, listeners, friends and family all over the country and great big world.  Thank you all so much for being there and being the supportive shoulders for me to stand on.  I did not create this all on my own.  Thanks to each and every one for the roles you have played in making this happen.

Love to you,

lme